Operating Approach

Value Creation Approach

We Help Founders Unlock the Next Phase of Growth, Without Losing What Makes Their Business Great

We partner with exceptional SaaS and MSP businesses that are profitable(or close to be profitable), growing, and founder-led. Whether you’re looking to step back, scale faster, or simply take chips off the table, we bring more than capital—we bring a clear, founder-aligned operating approach.

What We Believe

How We Help You Win

We’ve distilled our value creation approach into five key levers. Depending on your goals, we activate one or all of them — with your input, not against your instincts.

Value Lever
What It Looks Like
Go-To-Market & Sales Ops
Implement repeatable sales motions, improve pricing, launch channel/partner programs.
Customer Retention & NRR Growth
Diagnose churn drivers, improve onboarding, activate expansion revenue via CS playbooks.
MSP Revenue Optimization
Help productize service offerings, standardize SOWs, and increase monthly recurring revenue (MRR).
KPI Dashboards & Metrics Clarity
Build visibility into MRR, churn, LTV/CAC, utilization rates, margins—whatever drives your business.
Strategic Acquisitions
Add-on M&A when it fits. We help with sourcing, diligence, integration planning.
Capital for Growth
Invest in product, systems, or team—without asking you to stretch thin.

Flexible Transitions for Founders

We tailor every transition to the founder’s goals. Whether you want to stay on, roll equity, step into a board role, or fully exit—we make it seamless and respectful.

Let’s Build Something Enduring

We’re investing in your life's work — and helping it become a market leader in its category. We'd love to hear your story. Whether you’re ready to sell now, in 3 years, or just exploring what’s next. Our conversations are low-pressure and founder-first.